Imgur needs to decide what it wants to be when it grows up.

You’ve probably heard of Imgur. The ubiquitous image-sharing platform was founded in 2009 as a way for users to share images on Reddit and other platforms. Since then, it’s swelled in popularity. It’s used to host millions of images across the web. It’s got both Android and iOS apps. It has its own community of people on Imgur itself. It’s over 10 years old now.